Privacy Policy

Last updated: July 23, 2026

LUX (“we,” “us,” or “our”) respects your privacy. This policy explains what information we collect on trylux.store, how we use it, and the choices you have.

Who we are

LUX is a caffeine-free energy gummy brand. You can reach us at hello@trylux.store.

Information we collect

We may collect:

• Contact details you voluntarily provide (such as your email address when joining our waitlist).
• Usage data such as pages visited, device type, browser, approximate location, and referral source — typically via cookies or similar technologies and advertising / analytics partners (including Meta).

How we use information

We use information to:

• Send launch and product updates you requested
• Operate, improve, and secure our website
• Measure marketing performance (including Meta ads)
• Respond to inquiries
• Comply with legal obligations

Advertising & Meta

We may use Meta (Facebook / Instagram) pixels, cookies, or similar tools to understand how people find and use this site, and to measure or improve ad campaigns. Meta may receive information about your browser activity on this site according to their policies.

Sharing

We do not sell your personal information. We may share data with service providers who help us run the site, email, hosting, analytics, or advertising — only as needed to provide those services — or when required by law.

Data retention

We keep waitlist emails and related records for as long as needed to provide launch updates and operate the business, unless you ask us to delete them sooner where applicable.

Your choices

You can unsubscribe from marketing emails using the link in those messages, or email hello@trylux.store to request access, correction, or deletion of your personal information where applicable under local law.

Children

Our site and products are not directed to children under 13 (or the equivalent age in your jurisdiction). We do not knowingly collect personal information from children.

Changes

We may update this policy as our site and practices evolve. The “Last updated” date above will change when we do.

Contact

Questions about privacy? hello@trylux.store